[INFO] Carlsberg Malaysia: #CelebrateResponsibly while dining out and drinking to support F&B business recovery
By marcom@micci.com
Nov 30, 2021
From 13th November 2021 to 2 January 2022, our member Carlsberg Malaysia is back for their 7th consecutive year of the #CelebrateResponsibly campaign.
This year it is launched in tandem with the reopening of economic and social activities as Carlsberg Malaysia extends its support in driving footfall to food and beverages (F&B) outlets amid recovery from COVID-19 impacts.
Alcohol consumers should opt for alternatives like e-hailing, chauffer-on-call and designated drivers. By simply using the promotional code CELEBRATERESPONSIBLY, consumers can enjoy up to RM10 off each ride to and from over 3,000 Carlsberg Malaysia’s affiliated bars, bistros and restaurants, which can be redeemed between 5pm and 12 midnight daily until 2nd January 2021 or while rides last.
Alternatively, if you had an impromptu drinking session, you could opt to get a driver to drive you home in the comfort of your own car. With the same promotional code CELEBRATERESPONSIBLY, consumers can get an hour FREE with Buddy Driver on the TREVO app or 10% off Lailah’s chauffeur-on-call services.
To read their full press statement, click here (scroll down for Mandarin version): https://drive.google.com/file/d/1z5NsrIIkjdgm-Zrg9h7u1oXJWtUjnO4-/view?usp=sharing
Scan the QR code in the visual to find out more.
Visual source credited to Carlsberg Malaysia.